New and Previously Loved Gowns for All Occasions

About Us

It's a family affair

  • If you are looking for a boutique experience, yet will offer lower than boutique price tags, you have found us! 
  • You may be helped by any one of the members of the family! Three generations all have a hand in helping make this idea a success. We love helping others find their dress - for weddings, anniversaries, prom, religious events - the list goes on and on. More than one shopper has left with a hug of excitement at the end of their visit. We love sharing this experience with you. (as corny as that sounds)
  • Second Story Wedding Shop was born when planning our own wedding. Budget was a big part of our day. We wanted a dream wedding, but our dollars had other priorities. We wanted to shop with the confidence that comes with walking into a store and using a change room. (Yes, we tried the online buy and sell thing - I am much better at balancing on a bathtub to see in a medicine cabinet mirror then I would have thought possible, but this wasn't the memory I wanted!) I was too intimidated to even try and order something from overseas - I had no money to waste. With this, the wheels started to moving, and Second Story began to become a reality.
  • Photo Credit - Speaking of family - the photo above is my sister's backside as my stepmother gets her ready for her big day!)

Our Dresses

  • We offer wedding gowns, special occasion dresses, prom, graduation, children, attendant and more! 
  • Many question where we receive our dresses from. We are fortunate enough to have a handful of stores which feed us their discontinued dresses at reduced rates which we can then share the savings with you all. We have had a couple stores which have closed out be generous enough to help stock our store with current styles. We also accept consignment from the community. These dresses may or may not have been down the aisle. Some ladies purchased more than one on the quest for the perfect dress! With a combination of all these methods, we are able to bring you a wide variety of styles and price points.
  • Photo Credit: This image is one of many taken as a result of a group of industry leaders from around the region who have networked together to create "The Bridal Path". 

Need more convincing? Check out our reviews!

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Contact Us

We're Here to Help!

Second Story Wedding Shop

316 Charlotte St. Peterborough, Ontario, Canada K9J 2V9

(705) 768-3244


Monday - By Appointment

Tuesday - 12pm - 5pm *

Wednesday - 12pm - 5pm *

Thursday - 12pm - 7pm *

Friday - 12pm - 5pm *

Saturday - 11am - 4pm *

Sunday: Closed

* To shop outside of these hours, please contact for a personal appointment.