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New and Previously Loved Formal Wear in Peterborough

Peterborough Examiner's Best

Did we earn your vote?

We are humbled that Peterborough has nominated us for the Peterborough Examiner's Reader's Choice Awards. We show up under the tab of "Shopping" and appear in 3 categories matching our shopping experience. We can be found in "Bridal Store", "Formal Wear Store'' and "Women's Wear".


If we have earned  your vote as a "Readers Choice" Please feel free to give us a vote in one or all the categories. (Click on the logo to the right to open the voting tab)


Thanks again for an amazing first two years. We look forward to serving you for years to come!


Voting has started and goes until  Friday July 27th at 12am.


If for any reason we did not earn your vote - please email us and let us know how we can improve. That is equally as important to us. tanya@secondstory.love

Peterborough Examiner 2018 Readers Choice Best in Peterborough

Peterborough Examiner 2018 Readers Choice Best in Peterborough

About Us

It's a family affair

  • If you are looking for a boutique experience, yet will offer lower than boutique price tags, you have found us! 
  • You may be helped by any one of the members of the family! Three generations all have a hand in helping make this idea a success. We love helping others find their dress - for weddings, anniversaries, prom, religious events - the list goes on and on. More than one shopper has left with a hug of excitement at the end of their visit. We love sharing this experience with you. (as corny as that sounds)
  • Second Story Wedding Shop was born when planning our own wedding. Budget was a big part of our day. We wanted a dream wedding, but our dollars had other priorities. We wanted to shop with the confidence that comes with walking into a store and using a change room. (Yes, we tried the online buy and sell thing - I am much better at balancing on a bathtub to see in a medicine cabinet mirror then I would have thought possible, but this wasn't the memory I wanted!) I was too intimidated to even try and order something from overseas - I had no money to waste. With this, the wheels started to moving, and Second Story began to become a reality.
  • Photo Credit - Speaking of family - the photo above is my sister's backside as my stepmother gets her ready for her big day!

Our Dresses

We offer wedding gowns, special occasion dresses, prom, graduation, children, attendant and more! 

Many question where we receive our dresses from. We are fortunate enough to have a handful of stores which feed us their discontinued dresses at reduced rates which we can then share the savings with you all. We have had a couple stores which have closed out be generous enough to help stock our store with current styles. We also accept consignment from the community. These dresses may or may not have been down the aisle. Some ladies purchased more than one on the quest for the perfect dress! With a combination of all these methods, we are able to bring you a wide variety of styles and price points.

Photo Credit: This image is one of many taken as a result of a group of industry leaders from around the region who have networked together to create "The Bridal Path". This networks includes us, Second Story Wedding Shop in Peterborough. Your first stop for a Bridal Dress in Peterborough


SEO Tags: New and Previously Loved Formal Wear in Peterborough Ontario; Bridal Dresses in Peterborough Ontario; Consignment in Peterborough Ontario, Discounted Wedding Dresses Peterborough Ontario 


Need more convincing? Check out our reviews!

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Contact Us

We're Here to Help!

Second Story Wedding Shop

316 Charlotte St. Peterborough, Ontario, Canada K9J 2V9

(705) 768-3244

Hours

Monday - By Appointment

Tuesday - 12pm - 5pm *

Wednesday - 12pm - 5pm *

Thursday - 12pm - 7pm *

Friday - 12pm - 5pm *

Saturday - 11am - 4pm *

Sunday: Closed


* To shop outside of these hours, please contact for a personal appointment.

Our Blog

Second Story is excited to welcome our first placement student Christina Lauricella. As part of her development, she has decided to create and launch Second Story's blog. We hope you enjoy. Be sure to pop in and say hi to Christina!