About Us

It's a family affair


  • If you are looking for a boutique experience, yet will offer lower than boutique price tags, you have found us! 
  • You may be helped by any one of the members of the family! Three generations all have a hand in helping make this idea a success. We love helping others find their dress - for weddings, anniversaries, prom, religious events - the list goes on and on. More than one shopper has left with a hug of excitement at the end of their visit. We love sharing this experience with you. (as corny as that sounds)
  • Second Story Wedding Shop was born when planning our own wedding. Budget was a big part of our day. We wanted a dream wedding, but our dollars had other priorities. We wanted to shop with the confidence that comes with walking into a store and using a change room. (Yes, we tried the online buy and sell thing - I am much better at balancing on a bathtub to see in a medicine cabinet mirror then I would have thought possible, but this wasn't the memory I wanted!) I was too intimidated to even try and order something from overseas - I had no money to waste. With this, the wheels started to moving, and Second Story began to become a reality.
  • Photo Credit - Speaking of family - the photo above is my sister's backside as my stepmother gets her ready for her big day!

Our Dresses


We offer wedding gowns, special occasion dresses, prom, graduation, children, attendant and more! 

Many question where we receive our dresses from. We are fortunate enough to have a handful of stores which feed us their discontinued dresses at reduced rates which we can then share the savings with you all. We have had a couple stores which have closed out be generous enough to help stock our store with current styles. We also accept consignment from the community. These dresses may or may not have been down the aisle. Some ladies purchased more than one on the quest for the perfect dress! With a combination of all these methods, we are able to bring you a wide variety of styles and price points.

Photo Credit: This image is one of many taken as a result of a group of industry leaders from around the region who have networked together to create "The Bridal Path". This networks includes us, Second Story Wedding Shop in Peterborough. Your first stop for a Bridal Dress in Peterborough

SEO Tags: New and Previously Loved Formal Wear in Peterborough Ontario; Bridal Dresses in Peterborough Ontario; Consignment in Peterborough Ontario, Discounted Wedding Dresses Peterborough Ontario 

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Contact Us

Looking for information on consignment? Check out the top right corner "How to Consign". For other inquiries, send us a message.

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Second Story Wedding Shop

316 Charlotte St. Peterborough, Ontario, Canada K9J 2V9

(705) 768-3244


Open today

12:00 p.m. – 06:45 p.m.

Monday - By Appointment

Tuesday - 12pm - 5pm *

Wednesday - 12pm - 5pm *

Thursday - 12pm - 7pm *

Friday - 12pm - 5pm *

Saturday - 11am - 4pm *

Sunday: Closed

*Always Check our Google listings for any changes to these hours.

* To shop outside of these hours, please contact for a personal appointment. 

During the winter months:

We will not risk the safety of our guests or staff. In case of questionable weather or school bus cancellations please check our Facebook page for updates on weather related closures


Our Blog

Second Story is excited to welcome our first placement student Christina Lauricella. As part of her development, she has decided to create and launch Second Story's blog. We valued Christina's time at our shop and are happy to say she pops in from time to time to let us know how she is doing! She was recently married and is continuing her schooling to one day open her own business. We wish her all the possible success! She was an amazing addition to our shop!